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The State of 4K TV Resolution

The turmoil of the current media milieu, exemplified by rising internet-based and mobile viewing, hasn’t changed one core fact. We want more pixels. There is a point, somewhere in the future, where we’ll saturate the viewing space, and the only means to get sharper images will be to improve the human eye. But for tomorrow, we have the 4k TV resolution.


4k TV resolution, having entered grandly at this year’s CES, is the next step toward meeting our eyes’ capacity for vision. While our current High Definition sits at 2k (so named for resolutions with a width of roughly 2000 pixels), a quadrupling of the image size results in a 4k Ultra HD TV resolution screen. It’s not yet poised to sweep into every home in the nation, but for the exclusive audience, 4k is ready. Many of the latest films are being shot in 4k, and even as far back as last year, were being mastered in it. TV channels in 4k are springing up. The wait for 4k content will not be a long one.

The primary hurdle for 4k in the near future is distribution. While Japan and much of Europe enjoy extensive fiber-optic networks, the US’ network is still relatively dated. The data rates required for 4k video, in teleconferencing, for example, is often beyond what businesses will have access to. Thus, while 4k screens would be ideal canvasses for digital signage and locally-stored media, the full fidelity of such screens would be lost on the teleconference. Happily, though, one of the most touted features of many new 4k screens is advanced up-ressing capabilities, which ensure that 2k (standard HD) content looks every bit as good on a 4k TV screen as it does on a 2k screen.

As always, the constant march of technology assures that there’s never a bad time to be on the cutting edge.


TAGS: 4k | 4k TV Resolution | 4K TV Screen | 4k Ultra HD TV Resolution

Cloud Conferencing with the Collaboration Station

In this technology integrated world of ours, the only constant is change. Yet simple applications that solve basic problems are ideal. Such is the cycle of Video Conference technology where applications that are easily accessible and less complicated than what was used even a year ago seem to abound. Skype is a popular video-conferencing application enabling users to meet with their families and allowing businesses to devise collaboration work-flow for free. While the advanced HD and group share version is no longer “free” anyone can also open up their Google and easily communicate over voice or video at no charge. HD webcams are so inexpensive today for amazing image quality; they are connected to your computer (more and more a part built into laptops) and used to communicate with distant end point. This generation of “Let your fingers do the walking” is a completely new paradigm from this ancient jingle of long ago. Simply sitting at a computer desk and logging into the account and instead of driving or flying to remote destinations results in less time wasted and enhanced productivity in collaborating with colleagues.

Actually more and more it is the ergonomics of using the technology that has become the point of issue; carpel tunnel, strained necks not to mention compressed schedules causing more stress are additional concerns around the use of technology.  A thoughtfully developed system we’ve adopted as a way of bringing the corporate business world to the modern age is the “Collaboration StationSM.” Put simply, it is a meeting hutch combined with integrated technology that seats up to five individuals and has up to two mounted display screens and a camera. To use, it’s as easy as signing into your Gmail or Yahoo account and “connecting” with one of your contacts. The “Collaboration Station” SM is a combination of furniture, technology and television-mounted displays enabling collaboration and interaction with distant locations or end points. You can effortlessly share information, dialogues, stories, photos, presentations, products, and ideas – collaboration and brainstorming is just that easy!

At Sunset Studios, our priority is to provide our clients with technology solutions. We provide technical solutions to meet our clients’ needs, so the conversation of your business is about enhanced productivity and work-flow. Our jobs are custom-tailored to our clients’ needs and budgets. From two or three offices to multinational organizations, we are just an email, phone call (or video conference) away… “Let your fingers do the walking”!

Dell Announces It's Not a PC Company


In yet another sign that the fundamentals are never a constant, at an event this week in San Francisco, CEO Michael Dell announced (in the context of a server software partnership with Microsoft) that Dell is moving away from its focus on consumer personal computing, and concentrating instead on supplying high-end servers, appliances, and rack-mount virtualization packages for the enterprise data center.  Declaring, "It's not really a PC company; it's an end-to-end IT company," CEO Dell has signaled a seismic shift from the consumer market to a focus on corporate interests, as companies look toward upgrading systems, embracing the cloud and maximizing the potential of user data.

Who knew?


TAGS: Dell Announces It's Not a PC Company

ClearOne to Acquire VCON Video Conferencing

ClearOne is a communications solutions company that develops and sells audio conferencing systems and other related products for audio, video and Web conferencing applications. The reliability, flexibility and performance of ClearOne's comprehensive solutions create a natural communications environment, which saves organizations time and money by enabling more effective and efficient communication.


Originally established in 1994, VCON was the first company to introduce video conferencing over IP.  After it was acquired by The Emblaze Group in 2005, the company continued to introduce innovative videoconferencing products to the market, including the multipoint conferencing unit (MCU) with integrated session recording and streaming. VCON Video Conferencing Ltd., now a privately owned company, offers standards-based systems and infrastructure, which are operated easily and intuitively over a variety of networks.

VCON brings software-based full HD (1080p) video conferencing technology with H.264 High Profile encoding that reduces bandwidth utilization up to 50 percent. Unique features to VCON software-based video endpoint solutions include:

  • Embedded multipoint video conferencing
  • Embedded SIP/H.323 bridging interoperability with all leading standards-based hardware and software video conferencing endpoints
  • Built-in recording and streaming
  • Built-in remote content and data sharing
  • Built-in interactive multicast

ClearOne to Acquire VCON Video Conferencing Ltd.